There are a variety of ethical frameworks that may be used instrumentally to analyze those difficult questions that businesspersons must regularly address. Some ethical issues present clear yes or no answers, a clear right and wrong, but other ethical issues are much more difficult to address.

Professor Joseph Badaracco developed a framework for addressing those more difficult questions, and particularly those questions of "right versus right"; that is, when an ethical dilemma could result in multiple "right" responses, based in attempted adherence to multiple, conflicting ethical values that cannot simultaneously be fulfilled. Badaracco's framework aims to resolve ethical dilemmas involving conflicting yet legitimate moral values.